Built for your trade
For jewellers & makers: small runs, sold beautifully.
Makers need a shop that respects the object: big images, honest materials, sizing help, and a bespoke path for the engagement ring. We build small, fast stores that feel like the work.
The first problem
Templates make it look mass-made
Photography-first product pages, materials and provenance explained, hallmarking stated — the quiet signals of real craft.
The second
Sizing and returns cause anxiety
Size guides, a ring-sizer request, and clear returns that are fair to a maker.
The third
Bespoke enquiries need structure
A commission form with budget, stones, timeline and inspiration images — and consultation booking.
What we’d build
A system the business runs on, from about £13,000
Fixed price agreed after one conversation. A care plan afterwards is about £150 a month — hosting, fixes, updates — and you can stop it whenever you like. You own everything: domain, code, content.
- Photography-first shop
- Sizing help and ring-sizer
- Bespoke commission flow
- Gift wrapping and messages
- Markets and stockists page
Straight answers
Can we sell at events and online from one stock?
Yes — one stock level, adjusted from a phone at the stall.
Fair returns for handmade?
Policies written for makers: bespoke and personalised excluded, clearly stated before purchase.
Being found
How jewellers & makers get found online
Most jewellers & makers win work from three places: Google’s local results, word of mouth that gets checked online, and the handful of people who search for exactly what you do. A business software built for your trade covers all three — a Google Business Profile that’s complete and reviewed, service pages written in the words your customers use, and a site fast enough that people don’t give up on their phone.
We build the technical side of search into every jewellers & maker website as standard: proper page titles and descriptions, structured data Google can read, an image on every share, and location pages that are useful rather than spam. The free site check on this site shows you where an existing site stands in twenty seconds.
Your situation, in three taps
What would we actually build for you?
Do you have a website now?
Do customers need to book or buy from you?
Is there admin you’d pay to make disappear?
Proof, not promises
Things we’ve built that jewellers & makers would recognise
Nearby trades
- Independent shops — the shop, online, without becoming Amazon
- E-commerce brands — a store that converts, and that you own
- Subscription boxes — recurring revenue, retention built in
- Furniture makers & interiors — bespoke work quoted, showrooms booked
- Bike shops & workshops — servicing booked, bikes reserved
Sound like you?
Tell us what’s annoying you. You’ll get an honest answer within a working day, and a fixed-price proposal within days if it’s a fit.